Inside the episode
The reluctant business owner
In 2010, Victoria Usher was told to come back to work three weeks after having her second baby, or lose her job. So she left and started out on her own.
What began as consultancy kept winning clients. Soon there was too much work for one person, and GingerMay was born. Today it is an award-winning B2B PR agency in Kent and London.
What PR actually is
PR is more than getting in the newspaper. It covers journalists, awards, events, podcasts, social media and now SEO and GEO.
The goal is simple. Make sure the right people, and the AI tools they ask, know who you are and trust what you say.
When PR is the wrong move
PR can't fix a business that doesn't know who it is or who it serves. Without that, it becomes a sticking plaster.
Get clear on your position first. Then PR has something real to shout about.
Growing a team you can trust
As GingerMay grew, Victoria learnt to step back. When your team knows the answers, you need to stop talking and let them lead, even if they make mistakes.
Give them a safety net, catch problems before clients see them and build a tolerance for mistakes. That is how you grow people you can trust. And if you are hiring, sort out HR from day one.
