You
Who you are, what you've experienced and what makes you different.
Brand Therapy.
Your starting point for building a personal brand that creates opportunities for your business.
Brand Therapy is where you start.
You're a founder. You're an expert at what you do. But perhaps you're not quite sure what you should be known for, how to build your personal brand around it, or what that actually means for your business.
It's a structured process designed to help you step back, think differently about yourself and your business, and get clear on what needs to happen next.
Game-changing. It uncovered challenges we'd ignored, found new opportunities, and reshaped how we prioritised and positioned ourselves.
Jess Stack
Co-founder, Wavelength
So, what is Brand Therapy?
Brand Therapy is an initial strategic exercise that starts with you.
You'll work through a carefully designed questionnaire online, on your own and in your own time. It's not a generic brand questionnaire.
The questions take you through your story, experience, skills, expertise, personality, business, ambitions, positioning and visibility, giving you the space to think about things you probably haven't had the time or reason to think about before.
And that's where Brand Therapy comes in. The process itself creates clarity.
Great exercise, everybody should do it. I already feel clearer even before the call!
Nadia Lavelle
Nadia Lavelle Photography
Then Claire gets involved.
Once you've completed your questionnaire, it comes to us. Your answers are reviewed against the Brand Mixology framework, looking at the relationship between:
Your positioning
What you could own and what you should be known for.
Your visibility
Where you're showing up, how consistently and whether you're being seen by the right people.
Your business
What your personal brand needs to create for the business you're building.
Then you'll have a 90-minute Zoom session with our founder, Claire. There you'll talk through what we've uncovered, answer your questions and challenge anything that needs challenging.
And then you'll leave knowing what to do next.
£297 - 90 minutes - a clear starting point.
What you'll walk away with.
Not a 50 page brand strategy.
Not a list of content ideas.
Not more things to add to your to do list.
You'll have a much clearer understanding of:
- What makes you different
- What you should be known for
- Where your personal brand needs to show up
- How your personal brand can support your business
- What's currently getting in the way
- What you should focus on next
Most importantly, you'll have clarity about your starting point.
Want to get clear on where to start?
Why start here?
Because you can't build a strong personal brand by simply doing more.
More content. More platforms. More networking. More visibility.
First you need to know what you're trying to build and why.
Brand Therapy gives you that starting point.
And if you decide you want to keep going, it gives us a much stronger foundation for the work that comes next.
Sound like the right place to begin?
Frequently asked questions.
How long does the questionnaire take?+
It really depends how much depth you go into. We'd suggest putting some time aside with your favourite drink and giving yourself 60 to 90 minutes to work through it.
Do I need to have a personal brand already?+
No. In fact, that's partly the point. You already have a personal brand because it's built from your experience, expertise, personality and reputation. Brand Therapy helps you understand it and become more intentional about it.
Do I have to be active on social media?+
Your personal brand isn't necessarily your social media. But in this day and age, we would highly recommend founders to be willing to be on social media, even if you're not already.
Is this a full brand strategy?+
No. Brand Therapy is the starting point. It gives you clarity about your founder brand, positioning, visibility and next steps. If you need a deeper strategic plan for the whole marketing ecosystem, that's where Spotlight Day comes in.
What happens after Brand Therapy?+
That's up to you. You can take your recommendations and run with them, continue working with Claire, move into a Spotlight Day, or, if you're a solo founder, join the Mixology Room accelerator when it opens.
Ready to get clear?
Start with Brand Therapy.
Complete the questionnaire. Give yourself the space to think. Then spend 90 minutes with Claire turning those thoughts into a clear direction.
Weekly Mixology.
Fed up of being hidden?
One email every week with inspiration, stories and actionable ideas to help you grow your personal brand and market your business - plus details of every latest podcast guest. Join Weekly Mixology.
