Founder Growth Blueprint is where you start.
You're a founder. You're an expert at what you do. Perhaps you're not quite sure what you want to be known for.
Or perhaps lately, you or your business have evolved, and you're unclear whether your positioning represents where you're at now.
This is a structured process designed to help you step back.
It's a bit like therapy for your brand.
So How Does It Work?
There are three steps to the Founder Growth Blueprint.
One.
You Complete The Questionnaire
A confidential online questionnaire, worked through in your own time. (Don't worry - you can voice note into it, so it's actually way easier than it sounds.)
Two.
I Put My Lens On It
Once submitted, I review your responses and put my lens on what you've shared, then build a growth blueprint around the vision you've shared with me.
Three.
We Talk It Through For 60 Minutes
We come together for 60 minutes, where I discuss my findings, so you walk away with a clear growth plan for your founder brand and your business marketing.
Great exercise, everybody should do it. I already feel clearer even before the call!
Nadia Lavelle
Nadia Lavelle Photography
What Do I Look At?
Once your questionnaire is in, I look at your business through my VIVID framework - which is what the big questions are centred around.
V
Vision
Your vision as a founder - to really make sure we're working towards what you want for your business and life.
I
Identity
What you want to be known for, your USP, and how that links to your current business (or businesses).
V
Visibility
Where you're currently showing up, on and offline, what opportunities there are, and what outcomes that's giving.
I
Inquiries
How leads are coming into and converting into your business.
D
Data
What the numbers are saying - a high-level look at the numbers to spot any gaps and opportunities.
The output is a one-page marketing blueprint.
It sets out your 12-month goals and your 90-day priority areas, bringing together your personal brand and your business marketing - all tied into your founder vision.
Game-changing. It uncovered challenges we'd ignored, found new opportunities, and reshaped how we prioritised and positioned ourselves.
Jess Stack
Co-founder, Wavelength
Why Start Here?
Because you can't take action without a plan.
And you can't have a plan without understanding what's going on and why.
The Founder Growth Blueprint gives you the diagnosis - to make sure your activity is strategic, not just noise.
Frequently asked questions.
How long does the questionnaire take?+
It really depends how much depth you go into. We'd suggest putting some time aside with your favourite drink and giving yourself 60 to 90 minutes to work through it.
Do I need to have a personal brand already?+
No. In fact, that's partly the point. You already have a personal brand because it's built from your experience, expertise, personality and reputation. Founder Growth Blueprint helps you understand it and become more intentional about it.
Do I have to be active on social media?+
Your personal brand isn't necessarily your social media. But in this day and age, we would highly recommend founders to be willing to be on social media, even if you're not already.
Is this a full brand strategy?+
No. Founder Growth Blueprint is the starting point. It gives you clarity about your founder brand, positioning, visibility and next steps. If you need everything joined up for a launch or relaunch, that's where Strategic Build comes in.
What happens after Founder Growth Blueprint?+
That's up to you. You can take your recommendations and run with them, move into a Strategic Build, work with Claire one-to-one as your Strategic Brand Partner, or join The Spotlight Room when it opens.
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