And you might be thinking, "Yep, that's one more thing that I need to add" to my already exhaustive to-do list.
But the thing is, your personal brand isn't something you build. It's something that already exists. Your stories. Successes. F*uck-ups. Beliefs. Personality. Perspective. The things you're brilliant at. The things you're not.
If you can be really clear and intentional about your own positioning as a founder, you can use that to increase your visibility and authority.
And tie that into the marketing and growth plans for your business.
That's strategic visibility.
That's a personal brand strategy worth putting time into.