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Nadine Brady on The Brand Mixology Podcast: Travel, transformation, and finding your way back to yourself
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Travel, transformation, and finding your way back to yourself

Nadine Brady, Founder of Travl Love

What if your personal brand has been unfolding your entire life - long before the logo, the website or the first post? Claire sits down with Nadine Brady, who went from a fairground childhood to building a luxury travel business, and shares how owning her story and stepping out from behind the scenes made her a leading voice in transformational luxury travel.

Three things to take away

  • Your story started long before your business. The things you lived as a child often show up in the work you love.

  • You can't look after everyone. Build around the clients who value what you do and who you enjoy working with.

  • When life feels stuck, it won't stay that way. Take one step at a time and listen to your gut.

Inside the episode

Travel in the blood

Nadine's family were fairground people. Every summer they moved from town to town across Scotland, building up the waltzer and the dodgems. When she was five, her dad and grandfather built an indoor fairground called Pleasureland, and the travelling stopped.

Home felt grey after that. But once a year the family went abroad, and everything changed. The sun, the food, her dad relaxing a little. At 18 she went to Ibiza, then spent a year in Australia, working on a sheep station and travelling the east coast. She could be whoever she wanted to be.

The quiet one behind the scenes

Around 20 years ago, Nadine and her then husband, a former footballer, started a concierge company for Premiership players. He was the networker and the personality. She did the admin, the accounts and the systems, and at first didn't even feel confident picking up the phone.

Then she spotted that holidays were where the real value was. She taught herself to be a travel advisor on the job, made plenty of mistakes, learned the old blue-screen booking system and picked up everything she could from other agents on trips. Slowly, the travel side became hers.

The morning everything stopped

With all the focus on the business and none on the marriage, things started to unravel. One day in 2017, someone in the office asked her a simple question about a spreadsheet, and she couldn't breathe. It was her first panic attack.

"Over the years, I had stopped listening to myself," she says. No boundaries, working every hour, burnt out. Morning walks in the park helped. Watching leaves fall and go back into the earth, she realised nothing in nature is rushed. She didn't have to fix everything that day. Therapy followed, then the decision to leave, and in 2018 she set up her own company.

Stepping into the spotlight

For years Nadine dressed down and stayed low-key, even when visiting the world's best hotels. Then a WhatsApp group of women travel agents grew into the Travel Sisterhood, and she started to feel she had something to say.

Working on her personal brand with Claire, and on her style with stylist Clare Chambers, helped her outside match the person she had become inside. Now she wants to be a leading voice in transformational luxury travel, while slowing down enough to enjoy the life she has built.

The mixology moment

At the end of every episode, our guests choose one word to put into the cocktail shaker for success and one word to put on ice. Here is what Nadine Brady had to say...

Into the cocktail shaker for success

Adventure

Adventure has run through Nadine's whole life, from the fairground to Ibiza, Australia and her business. Saying yes to the unknown is what keeps you from staying stuck on the same path.

Put on ice

Imposter

None of us really know what we're doing all the time. Support each other, try things and see where they take you, but get rid of that word imposter.

Nadine Brady

“You don't have to figure it out today. You just have to start taking little steps.”

About

Nadine Brady is the founder of Travl Love, a luxury travel company looking after professional footballers, entertainment clients and high-net-worth individuals. She has worked in luxury travel for around 17 years and is the founder of the Travel Sisterhood, a community of women travel advisors around the world.

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