Brand Mixology
Elliot Kay on The Brand Mixology Podcast: The 'watch me' attitude: back yourself and get paid to speak
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The 'watch me' attitude: back yourself and get paid to speak

Elliot Kay, CEO of The Speaker Awards

Can two words change the trajectory of your career? Claire chats with Elliot Kay, the force behind the UK Speaker Awards, about his 'Watch Me' attitude, why imperfection beats polish, and how to turn your expertise into a career on stage.

Three things to take away

  • When someone says you can't, let it fuel you. Your 'watch me' moment could be today.

  • You don't need to be perfect to speak. You need stories and the confidence to adapt.

  • Busy is not a badge. Keep things simple, focused and put busyness on ice.

Inside the episode

Two words that changed everything

Elliot Kay was told he would never make it as a dancer. At 21, with long hair and big glasses, he auditioned anyway. He won a scholarship and danced professionally for years.

Those two words, watch me, have followed him ever since. Today he runs ProSpeakers, the team behind The Speaker Awards and the Speaker Summit.

What really stops people speaking

Lots of experts would love to speak on stage. What holds them back is rarely a lack of knowledge. It is fear, self-worth and not wanting to charge.

Elliot's tip is small but mighty. Public speaking is often unpaid. Calling yourself an expert or professional speaker tells bookers there is a budget for you.

Earn it, then charge for it

Elliot shares the story of a speaker who can charge half a million for one talk. His secret? He did 250 free gigs first and built his reputation one stage at a time.

You can set out as a paid speaker from day one, but you must be relevant. What you say has to solve a real problem for the people in the room.

Imperfect beats polished

Talks get cut short. Slides stop working. Your slot gets doubled at the last minute. The speakers who shine are not the perfect ones, they are the ones who can adapt.

Build a bank of stories you know inside out. Then you can think on your feet and still land your message, whatever the room throws at you.

The mixology moment

At the end of every episode, our guests choose one word to put into the cocktail shaker for success and one word to put on ice. Here is what Elliot Kay had to say...

Into the cocktail shaker for success

Simple

You are most effective with a clear mind and clear focus. As entrepreneurs we complicate things to seem different, but simple is often better and things happen quicker.

Put on ice

Busy

There is a false trophy in being busy. There are no medals for burnout. Keep things simple and you can put busyness on ice.

Elliot Kay

“There's no medals for burnout.”

About

Elliot Kay is the CEO of The Speaker Awards and founder of ProSpeakers, which runs The Speaker Awards and the Speaker Summit in the UK. A former professional dancer, he has spent 17 years in speaking and personal development, written six books and coached everyone from start-up founders to Olympians. He lives in East Devon with his two young children.

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