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Daniel Chaput de Saintonge on The Brand Mixology Podcast: 'A series of charming apologies': ADHD, creativity & entrepreneurship
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'A series of charming apologies': ADHD, creativity & entrepreneurship

Daniel Chaput de Saintonge, Knock Knock Studios

What happens when the very thing that makes you brilliant at business also makes you forget to reply, miss a meeting, and apologise... a lot? A refreshingly honest conversation about ADHD, creativity, and the messy reality of entrepreneurship.

Three things to take away

  • Feeling a bit different is not a flaw. It can be the very thing that makes you good at business.

  • If you love change, build it into your work so you can stick with the long game.

  • A label can help you understand yourself. Keep using it as a tool, not a reason to stop trying.

Inside the episode

A series of charming apologies

A business partner once told Daniel Chaput de Saintonge that his life was made up of a series of charming apologies. Daniel laughed, because it was true.

He started Knock Knock Studios at 33, after lots of stop-starts, including a stint as a chauffeur and a year working on Silent Witness. Fifteen years on, it is still going strong.

The radio show that explained it all

At 32, Daniel heard Rory Bremner talk about ADHD on the radio and thought, that's me. The diagnosis explained a lot about his life so far.

But it was not a magic fix. Even once you understand your brain, there is still a long slog. You still get stuck. The difference is you have better tools.

Why so many founders think differently

Daniel and Claire both believe many founders have brains that work a little differently. Not fitting into a normal job often pushes people into running their own business.

If you love change, build it into your work. Daniel found advertising's fast turnaround suited him, and now his studio keeps every week different.

A tool, not an excuse

There is a fine line between understanding yourself and using a label as a reason to stop trying. Daniel keeps his diagnosis firmly in the tool box.

His biggest lesson? He wishes he had asked for help sooner. His life changed when he let people in, shared more and listened more.

The mixology moment

At the end of every episode, our guests choose one word to put into the cocktail shaker for success and one word to put on ice. Here is what Daniel Chaput de Saintonge had to say...

Into the cocktail shaker for success

Passion

Passion informs every decision in Daniel's business. With a flighty mind, passion is what keeps you going. You can't fake it. Find the passion, and the logic can come.

Put on ice

Going it alone

The myth that entrepreneurs must do it all themselves. Daniel's life changed when he got support, and a journey shared is a better one.

Daniel Chaput de Saintonge

“Your life is made up through a series of charming apologies.”

About

Daniel Chaput de Saintonge is the founder of Knock Knock Studios, a content studio making videos, animations, design and brand work for businesses. Before setting up the studio he worked in TV, including a year on Silent Witness, and then in advertising, where the fast turnaround suited his brain. He has run the business for over 15 years.

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