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Christine Nicholson on The Brand Mixology Podcast: The ultimate business exit strategy to maximise your freedom
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The ultimate business exit strategy to maximise your freedom

Christine Nicholson, Business Exit Consultant

You started a business for freedom - so why does it feel like a trap? Claire talks to Christine Nicholson, four-time Business Mentor of the Year, about breaking free from owner dependency and why your exit strategy should start on day one.

Three things to take away

  • Give away one task a day. Small hand-overs add up to real freedom.

  • Know what your business is really worth. Get it valued, don't guess.

  • Look at your business through a buyer's eyes. It is the best way to spot the risks.

Inside the episode

Why can't you switch off?

You started a business to be free. So why does it feel like you can never switch off? Christine Nicholson hears this from business owners all the time.

She left school at 16 with no qualifications, joined the military and trained as an accountant. Early on, she helped one family sell 40 businesses. Now she is a four-time Business Mentor of the Year.

There isn't one exit, there are three

Most people think an exit means selling. Christine sees three. First you step out of the day-to-day job. Then you stop being the only person who makes the big decisions. Only then do you sell.

Each exit makes the next one easier. And even if you never sell, the first two give you back your time and your head space.

Control, ego and your team

Founders often hold on tight because the business feels like their baby. But when every decision comes back to you, your team never grows, and neither does the business.

Christine puts it plainly. The more your business relies on you, the less it is worth. Handing over is not losing control, it is building value.

Three things to do right now

Give away one task a day. Find out what your business is really worth instead of guessing. Then look at it through a buyer's eyes, because that is the fastest way to spot the risks.

Small steps, done often, add up to a business that can run without you. That is real freedom.

The mixology moment

At the end of every episode, our guests choose one word to put into the cocktail shaker for success and one word to put on ice. Here is what Christine Nicholson had to say...

Into the cocktail shaker for success

Think and take action

Take quality time to think openly, and if you get stuck, watch something funny for 20 seconds to free up your brain. Then make a decision and act on it.

Put on ice

Procrastination

Procrastination, and the fear that causes it, keeps you stuck. Fear leads to paralysis, so name it and move.

Christine Nicholson

“The more your business relies on you, the less it is worth.”

About

Christine Nicholson is a business exit consultant and four-time Business Mentor of the Year. After the military and a career in accountancy, she founded and exited her own businesses and now helps owners step back, build value and sell on their own terms. She shares free resources and books at christinenicholson.co.uk.

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