Strategic Build
A credible digital footprint, without a full-time content job
Paul Piccirillo
Business consultant and coach
Where Paul was.
Paul is a seasoned business consultant and coach, supporting business owners across numerous programmes and working with some big names. Most of his work comes through relationships and word of mouth. He didn't need an elaborate marketing machine - he wanted a credible digital footprint for the people who would look him up.
What we did.
We worked through Paul's positioning, strategy and story, then turned that into a practical website. We also reviewed his LinkedIn presence so the way he showed up there matched the site.
The focus was on a joined-up presence he could maintain, rather than creating more work than his business needed.
What shifted.
Paul had a clear way to represent his experience online, with a website and LinkedIn presence that told the same story. His digital presence could support the relationships already bringing him work.
What changed.
He now has a website and a low-touch social media strategy that help him keep his online presence current. He can confidently know there's something credible to find when someone looks him up, without committing to a demanding content schedule.
Paul's video testimonial
coming soon
In Paul's words.
Business consultant and coach
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